Understanding the turnover intention of crowd workers of microtask crowdsourcing platform

Lei，Yang1; Cui，Xiling2; Cheung，Waiman3

2019

1683-0040

Proceedings of the International Conference on Electronic Business (ICEB)

2019-December

546-552

Microtask crowdsourcing is a relatively new work form enabled by information technologies. For both practitioners and academics, understanding the turnover intention of the users, requesters and crowd workers respectively, of microtask crowdsourcing is very important. However, compared with the relatively large literature on requester, studies focusing on worker crowd workers are limited. Therefore, in this study, we investigate the crowd workers’ intentions to leave the microtask crowdsourcing. The research goal is to analyze the motivations of crowd workers systematically and identify those factors that influenced their turnover intention. Based on perceived value and justice perspectives, a research model is developed. The proposed hypotheses will be tested using data from Amazon Mechanical Turk.

Crowdsourcing Perceived justice Perceived value Satisfaction Turnover intention

First ; Corresponding

English

EI

20201408377776

Electronic commerce

Computer Applications:723.5

2-s2.0-85082610287

Scopus

1.Southern University of Science and Technology,China
2.Hong Kong Shue Yan University,Hong Kong
3.Chinese University of Hong Kong,Hong Kong

Lei，Yang,Cui，Xiling,Cheung，Waiman. Understanding the turnover intention of crowd workers of microtask crowdsourcing platform[C],2019:546-552.