Innovation of Chinese Traditional Culture from the Perspective of Digital Cultural Industries 数字文化产业视野下的传统文化创新

Li，Fengliang1,2,3; Zhou，Mengchen4,5

2022-12-01

Theoretical Studies in Literature and Art   Impact Factor & Quartile

0257-0254

Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has been calling people’s attention to Chinese traditional culture and bringing forward the vision to promote the creative transformation and developments of the fine traditional Chinese culture so as to build new forms of human civilization. This paper holds that we should have stronger cultural confidence in the digital culture age and that efforts can be made in the following four aspects to stimulate creativity and innovation of traditional Chinese culture, namely, the digital production with the whole link of IP and new technology fusion, the digital communication with audiovisual media and precise distribution, the digital consumption with various network circles and scenes, and the digital virtual platform based on block chain with a new production and marketing strategy as well as a retail model for IP. The paper proposes that the creation of new forms of human civilization requires us to tackle the relationships between the innovation of traditional Chinese culture and, respectively, integrity, creativity and inclusiveness.

Chinese traditional culture cultural confidence digital communication digital consumption digital production

Chinese

First

2-s2.0-85166185317

Scopus

1.University Council of Southern University of Science and Technology,China
2.Institute of Global Urban Civilization,China
3.
4.Institute for Cultural Industries of Shenzhen University,China
5.

Li，Fengliang,Zhou，Mengchen. Innovation of Chinese Traditional Culture from the Perspective of Digital Cultural Industries 数字文化产业视野下的传统文化创新[J]. Theoretical Studies in Literature and Art,2022,42(6):12-19.

Li，Fengliang,&Zhou，Mengchen.(2022).Innovation of Chinese Traditional Culture from the Perspective of Digital Cultural Industries 数字文化产业视野下的传统文化创新.Theoretical Studies in Literature and Art,42(6),12-19.

Li，Fengliang,et al."Innovation of Chinese Traditional Culture from the Perspective of Digital Cultural Industries 数字文化产业视野下的传统文化创新".Theoretical Studies in Literature and Art 42.6(2022):12-19.